Please observe that if you’re going to buy one thing by clicking on a hyperlink inside this story, we could receive a small fee of the sale. But enterprise house owners don’t have to simply observe trends—you could also use your jewelry enterprise to start your individual. That’s what Biko founder and designer Corrine Anestopoulos did, launching her collection based on private fashion. Apple’s approach—focusing on the wind down to bedtime—is distinctive, and really clever.

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