Have you ever felt that you are drowning in the email?
I guess you did.
We often get sick of the emails flowing into our inbox every day.
Those misleading “FW:” and “RE:” emails from individuals and brands you never heard of before. “Our product’s new version”… that you are least interested in.
How often do you delete such emails without even opening them?
Those are the emails we don’t want to receive, and these are the types of emails you should never send to your prospects or clients.
Does that make sense to you?
Social media platforms like Facebook could change their algorithm at a whim for how frequently an audience sees particular business posts. In contrast to this, people check their emails at random throughout the day.
Hence, it would help if you did everything to make the most of this channel.
And here’s a tip for building your email list.
How to find someone’s email address?
For people who don’t know how to find someone’s email address, I would highly recommend using the email search tools such as GetEmail.io.
GetEmail.io is an excellent tool for locating the correct email format of any professional on this planet. The tool does the job for you within a few seconds.
You may give it a try by signing up for the free plan and then go for the paid package.
This article will enlighten you with the formulas to craft irresistible email subject lines as you read ahead.
Formula #1 – Personalization
<Your prospect’s name>, <prospect’s preference> <insighful information>
Examples;
- William Smith, You can heal your life: similar books you may love
- Leonard John, Upcoming events around Paris
- Paricia Rose, Trendy outfits on sale now
The best way to personalize your email is by using your prospect’s name.
As Dale Carnegie says in his famous book, “How to Win Friends and Influence People?”, “A person’s name is to that person the sweetest and most important sound in any language.”
The psychology behind using people’s names – Social media platforms knows it better.
Facebook, Twitter, Linked In, and Instagram are highly specialized at getting their users to click, respond, and stay in touch. They smartly leverage the power of human connection and use the peoples’ names we are connected with.
Here’s an example;
Formula #2 – How to
How to do <something>
Examples;
- How to find someone’s email address easily
- Tips for creating enticing email copy
- Bella, engage with your potential audience on search
It would be best if you remembered that the How-to headlines need not always begin with “How to” at the beginning.
For such subject lines, your content would give your reader practical information they may use to improve their lives.
For this, you should know who your audiences are and what they need.
Formula #3 – Simple or Straightforward
<Email Type> | <Month, Year> + Optional subject
Examples;
Newsletter | August 2021
Product update | New version releasing soon
Since the brand’s name is mentioned in the “from” column, it is unnecessary in the subject line.
Final Thoughts
Everybody is sick of deceptive, spammy, irrelevant emails. So, use the email subject line formulas to enhance the click rate and results.
