So, while everybody else is chasing advertising fads that ebb and flow with the tide of social media, give your self a competitive advantage by doing the fundamentals your competition ignores. With on-line critiques, the way you treat and respond to customers is on display for 1000’s of potential patrons to see. So, monitoring and bettering your on-line popularity is one of the strongest steps you can take to extend gross sales. In 2017, Spiegel Research Center found that 95 p.c of shoppers check online reviews earlier than making a purchase.

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