We’ll also send you inventive suggestions, tendencies, assets and the occasional promo (which you’ll have the ability to opt-out of anytime). It’s comparable in theory to the process of making a lookalike audience on Facebook. Because of this, promoted tweets have a good probability of elevated engagement, particularly if you use movies in your advert. A promoted tweet appears very very comparable to a tweet, simply with a small little disclaimer revealing it as a cell ad. People watch 2 billion videos on Twitter per day, which is a good quantity considering it’s actually cheaper to run a video advert on Twitter when you issue within the engagement you get in return.