The brand’s proprietary Octapeptide-45 helps the skin’s capability to naturally enhance its own excessive molecular weight hyaluronic acid manufacturing. The light-weight, fast-absorbing serum is formulated with a excessive molecular weight hyaluronic acid that mimics the HA naturally discovered deep within the pores and skin, offering moisture 24/7 from the inside out and outside in, in accordance with the brand. In July 2019, Procter & Gamble Co. launched a brand new line of hair care products under the brand “My Black Beautiful” in Europe.

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