Another instance of selling by way of sports activities is the strategy used by Gillette to promote its private hygiene merchandise via consultant figures of each sport on tv during broadcast sports events. Gillette makes use of athletes corresponding to tennis participant Roger Federer, golfer Tiger Woods, and soccer participant Thierry Henry. In the commercial these celebrities appear utilizing the products of the corporate. This is completed in order to promote these merchandise to the fans of those celebrities and inspire them to make use of these products.

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