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Which Motion Must You Take In Case Your Objective Is To Optimize Show Campaigns Before Rising Budgets?

There are some supporting data that proves the rise of buyer engagement with in-banner videos, in comparison with more traditional ones. According to Bannerflow, show advertisements that have a video embedded in them rake in an 18.4% larger CTR. Since shoppers have all the videos they will watch, they’ll only take interest in adverts that can grab their consideration. It affects the amount of time that people are prepared to spend watching advertisements.

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