The Global Burden of Disease Study 2017 estimated that oral diseases affect shut to three.5 billion folks worldwide, with caries of everlasting teeth being the most common situation. Moreover, with the increased expenditure on oral healthcare, shoppers internationally began taking preventive measures, which elevated the demand for effective oral care merchandise. For instance, based on the US National Library of Medicine’s National Institutes of Health, the spending for dental care elevated from approximately USD 2 billion in 1960 to USD 117.5 billion in 2015. Thus, consumers the world over pay immense attention to maintaining their oral health, which led to a rise within the demand for oral care products worldwide. Some of the factors that affect the choice from the customers’ viewpoint are the perceived efficiency, brand awareness, product attributes, the credibility of the company, and availability of product info.

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