Companies must make positive that their merchandise are protected before they can be bought. In the Asia-Pacific region, international locations, like China, India, and Vietnam present considerable growth opportunities for the market players, primarily because of the growing millennial population. Amid the rising prevalence of hair thinning, lack of volume, dryness, and a variety of other different hair-related issues among consumers, hair care merchandise are rising as probably the most prosperous and cost-effective method. Unilever retained its market leadership in India, aided by the sturdy efficiency of its flagship brands, similar to Dove and Sunsilk, while Patanjali Ayurved recorded the fastest growth rate by method of gross sales in 2019.

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