Advertising, Built-in Advertising Communications, And The Changing Media Panorama

For the release of its Galaxy S6 cellphone, Samsung worked with Indian tech firm InMobi to develop interactive advertisements. These adverts created a personalized real-time battery identification mobile ad unit that displayed the product and repair to a person with a demo on their phone when their battery ranges have been low. The mobile advert highlighted the new telephone’s “tremendous fast charging capability” right when their battery was low, enticing them to improve to the brand new telephone.

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