They’re super tech-savvy and are researching your organization on quite a lot of online channels. When it comes to inbound marketing, your website is the middle of the universe. It’s where all your advertising channels ought to drive to — and it should be loaded with great content material on your potential consumers. HubSpot’s tools helped The Rodon Group undertake an all-encompassing inbound advertising methodology that has helped drive new high-volume clients and faucet into a brand new industry. In 2020, Rodon Group’s website saw more than 165,000 classes versus 141,000 classes in 2019 — a 17% year-over-year growth. For example, latest Thomas Industrial Survey reveals there was a 12% improve in web site utilization by manufacturers and industrial corporations within the pandemic.